Golf Performance Psychology Coach 121

Ever wondered what it would be like to be coached One-to-One by a Golf Performance Psychology Coach? 


Take a journey over the next 5 weeks with Andy Golfer as he receives expert coaching on some issues that are holding him back from playing his best golf.  You might find some of the problems that Andy faces sound familiar...


Who is Andy Golfer?


Handicap:  16

Age:  44

Job:  Operations Manager

Personal Life:  Married with 2 x children

Member of golf club:  Yes.  25 years at the same club

Frequency of play:  Roughly twice a week April-September.  Always plays in club competitions if possible.  One annual golf trip abroad every year and one UK golf trip per year.  Rarely plays in winter.

Personality off course:  Hard working, fun, outgoing, detail orientated, professional

Personality on course:  Often angry, frustrated, and doesn’t always enjoy golf

Secret golfing desire:  To drive the ball consistently well and to play off a single figure handicap

Golfing strength/s:  Chipping and pitching

Golfing weakness/es:  Driving, Anger, Inability to forget bad shots

Golf story:  He still likes to get out and about and see his friends but rarely plays to his potential, and this is a source of immense personal dissatisfaction.  He never explicitly explains how much his play actually bothers him to his friends.  Sometimes has a good front 9 but usually blows a good score with a run of consecutive double bogeys on the back 9.  He gets particularly annoyed when he hits bad drives which result in a lost ball, and often 1 bad drive results in a string of bad drives.  He hates going back to hit a provisional and has about 6 competitive NR’s per year. 


At times Andy has thought about quitting golf altogether as he finds it so infuriating, but something keeps dragging him back to the course.  He would love to find a way to play better and to really enjoy the game again.


Andy would like to play better golf but until now he hasn't been willing to consider what was really holding him back, and what he might need to do to improve.


After chatting with his new coach John, he quickly discovered he hadn’t given the mental side of the game enough thought, in fact he’d never really properly considered the impact his mental game was having on his score or his enjoyment.


Andy instinctively knew he didn’t have a strong mental game, but he didn’t really know exactly what a strong mental game would look like. Coach John suggested they started to look at the mental game by first considering the importance of preparation and patience.


“It is important to take time for yourself if you want to improve.  You will develop your mental strength over a period that is unique to you and your situation, and you can’t expect immediate results.”


During the current lockdown situation, Andy realised that he must do something in preparation for his return, and he decided to work with Coach John. How you prepare in the now will serve you well.





What is Andy Golfer going to work on?


Fortunately for Andy, we have put him in touch with John Taylor, an expert Golf Performance Psychology Coach. Over the next few weeks, you will see how Andy   gradually moves from frustration to flow.


Starting next week John is going to coach Andy and change his perspective using CLUB (one letter per week). 


Week 2 

C stands for Character

Andy and JT will discuss identity and purpose.


Week 3

L stands for Language

Andy and JT will discuss internal self-talk and external dialogue.


Week 4

U stands for Useful and Unhelpful Practices.

Andy and JT will discuss areas of strength and areas of awareness.


Week 5

B stands for Behaviours

Andy and JT will discuss behaviours and emotions.



About the Author

Zen Golf Associate and Golf Performance Psychology Coach John Taylor launched his ground-breaking What's in the Bag in 2020 utilising his expertise from the world of NLP, i3 profiling, and Zen Golf.  What's in the Bag is centered around in-depth personality profiling using i3, self-awareness, and mindfulness.




Play your own game. Be yourself. 

Last week 16 Handicapper Andy Golfer got together with Golf Performance Psychology Coach John Taylor (JT).  Over the next 4 weeks you can follow Andy’s gradual move from frustration to flow by reading about how he worked his way through C.L.U.B. with JT.  This week Andy and JT discuss Character.




Useful and Unhelpful Practices.  

Behaviours and Emotions 


  1. Grab a pen and a piece of paper and write down the acronym C.L.U.B at the top.  
  2. Write down Character as the first subheading 
  3. Write down Identity and Purpose on the line below Character
  4. Stop to make any notes you think might help you reflect on your own character, identity, or purpose as you read


Andy: “I don't know where to begin. I have never spoken with a mental coach before.”  

JT“You must learn to unblock the old ways of thinking first, before you can then implement new ways to open up your perspective. Unblock the old, to unlock the new.”

Andy:  “What do you mean?  Isn’t this kind of thing just for professionals?” 

JT“Professionals play for money, amateurs play for fun, or at least they should do.  I come across so many people who don’t have fun on the course anymore.  They get so frustrated with being unable to get close to their potential, that deep down they don’t actually enjoy the gamel.  We help amateurs and professionals alike to get out of their own way so that they can play better golf and enjoy it more in the process.

Andy“That makes sense.  OK, sounds good to me. To be honest I am up for trying almost anything that might result in me playing much better golf.”

JT:  “What do you want? 

Andy“I would like to think that I can break the cycle from playing well on the front 9 to playing terribly on the back. I want to play with fewer frustrations, so I don't get annoyed with myself. I want to learn some new things that can stop me making the same mistakes time and time again.”

JT“Great.  Let's start with the CLUB. We will look at each letter as we go through them during the sessions.  Write down the acronym C.L.U.B  on the left-hand side of your page, and we will start with letter C, which stands for CHARACTER.

Your Character is different from everyone else. It's your footprint. Be different.  Be unique. Most of all, be yourself. Yes, it's great to model and be inspired by others but it's you who has to execute the shot.  It is you who has to choose what to do in each moment.  

To find out who you are, you must first identify what your definite purpose is.   

Who are you? and what is your why?”

Andy:   “I am a father, brother, friend, business owner, husband and golfer.  My why is provided for my family, my why for Golf?  Well it gets me out exercising, playing with my friends and meeting new people. It’s about socialising and I love the competitive edge golf brings to my life, or at least I used to.  I seemed to have lost my way a bit and deep down I no longer enjoy competitions because I can rarely play the way I know I can.”  

JT:  “A competitive streak I like that!  You can get that back.  What will happen if you can find your purpose and how will it affect you?  You mentioned that you are many different people. But can you focus on just being you?”

Andy:  “Yes, I have to be different at work or with the family, playing golf and being a father.” 

JT“All at the same time?” 

Andy“No, but I feel as if I have to be all of these people all at different times.” 

JT:  “When we try to be everything at once, we are not us, We become stretched, and it can be overwhelming and can cause us to become fragmented, then we end up searching for each piece to bring back together.  We are human beings first, not human doings.”

Andy“I guess you could say I want to be Andy.”

JT“How is Andy's character, what are you like, and what do you enjoy?”

Andy“Sometimes I am the life soul of the party when I am full of energy and joy.  On the course, I'm still laughing and enjoying myself, but not as often as I used to.”

JT“How is your character when things don't go to plan?” 

Andy“I get annoyed with myself and those around me. I know this is unhelpful, but it can spiral out of control.” 

JT: “What can you do to change when this happens.” 

Andy:  I could respond differently with a smile or shake off the energy that's attached to things that are not working.” 


JT“What don't you like about yourself? Make a list.”

Andy“I get hung up on things, low moods when not playing well, I go inward when I hit the back nine. I feel like I am not good enough to compete with those around me and have self-doubt.”

JT“What do you enjoy most about being Andy?” 

Andy“I love it when I am fun, vibrant, upbeat, stand my ground, I can show confidence. I like my swing and posture. I enjoy the times when I feel that I know I am a good golfer.”

JT“Now you have reflected on yourself and your identity. What would you like to adopt moving forward with your game?” 

Andy“Now I know it's just me that was battling with more than just my golf game.  There are big  aspects of my life and character that drip through into my golf game.

I feel as if I can be aware of who I am, and which version of me I want to be more often, then I can play better golf.  

I need to remember what it feels like to be the fun confident Andy on the course that I used to be.  I know I can be more composed and get back to playing better golf.  I can stop trying to be all over the place trying to be everyone at once.” 

JT“Andy - you are heading in the right direction.  See you next week.” 

Our mind and body are connected if we change one aspect of our lives, it will impact all other areas, and will result in change. 

I know that life might have got in the way of your golfing goals, and your character may need some work.

  • The way you feel about golf versus your other life priorities is not fixed.
  • Your character is not fixed.
  • You can choose to change your priorities when it suits you.
  • You can choose to work on your character.  

Next week

Andy and JT are back with LANGUAGE.  They will discuss language patterns and how to cut down on negative self-talk.  Find out how Andy changed a few words in his vocabulary to get a positive impact.

About the Author 

Zen Golf Associate and Golf Performance Psychology Coach John Taylor launched his ground-breaking What's in the Bag programme in 2020 utilising his expertise from the world of NLP, i3 profiling, and Zen Golf.  What's in the Bag is centred around in-depth personality profiling using i3, self-awareness, and mindfulness.


Instagram @jt.mentalcoach  































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